Deliver interactive, verified business messages with rich media, two-way conversations, and 4X higher engagement than SMS. Trusted by 65,000+ enterprises across India.
Rich Communication Services (RCS) is the next-generation messaging protocol that transforms traditional SMS into an interactive, app-like experience—directly in your customers' native messaging app. Developed by Google in collaboration with GSMA and mobile carriers, RCS messaging enables businesses to send verified, branded messages with rich media, interactive buttons, and real-time engagement tracking. Unlike SMS, which limits you to 160 characters of plain text, RCS allows businesses to create immersive customer experiences with high-resolution images, product carousels, location sharing, suggested replies, and clickable call-to-action buttons—all without requiring customers to download any additional apps.
India's mobile-first market, with over 750 million smartphone users and a 95% Android market share, creates the perfect environment for RCS adoption. With major carriers like Reliance Jio, Bharti Airtel, and Vodafone-Idea now supporting RCS—and Apple's recent iOS 18 integration—RCS messaging is accessible to virtually every mobile user in India.
The Indian RCS messaging market is projected to generate $544 million in revenue by 2029, with businesses already seeing powerful results: 130% higher response rates, 4× better engagement than SMS, and 35% higher conversion rates. Industries like banking, e-commerce, healthcare, and retail are rapidly adopting RCS to deliver richer, more trusted customer experiences.
Rich Communication Services (RCS) elevates customer interactions with advanced, feature-rich messaging. Deliver engaging, interactive content directly to users’ messaging apps for a superior experience.
Turn promotional campaigns into revenue-generating conversations. RCS promotional messages combine eye-catching visuals with instant action buttons, creating shopping experiences that convert 25% better than traditional SMS. Showcase products using swipeable carousels with high-resolution images, prices, and direct "Buy Now" buttons.
Customers browse and purchase without leaving their messaging app—reducing friction and abandonment rates by 35%. RCS campaigns achieve up to 280% higher click-through rates compared to SMS.
Transactional messages are the backbone of customer experience—and RCS makes them extraordinary. Replace boring text confirmations with branded, interactive updates that inform, reassure, and delight customers throughout their journey.
Include product images, real-time tracking links, and customer support buttons in a single message. Banks use RCS for secure transaction alerts with instant fraud reporting, improving security response times by 60%.
Security meets simplicity with RCS One-Time Passwords. Deliver verification codes that customers trust while preventing fraud and phishing attacks that cost businesses $48 billion annually.
Unlike SMS OTPs, RCS displays your verified business logo and brand name, clearly distinguishing legitimate messages. One-tap "Copy Code" buttons enable authentication in under 8 seconds, while end-to-end encryption protects sensitive data. Banks report a 94% reduction in OTP-related fraud after switching to RCS.
Strengthen your brand presence with verified sender IDs that increase trust and ensure message authenticity.
Send verified and encrypted messages to ensure safe, trusted communication between your business and customers.
Encourage instant user responses with customizable quick replies and actionable CTA buttons.
Enhance user journeys with interactive chips and carousel cards that offer intuitive navigation and multiple content choices.
Share PDFs, tickets, invoices, and other documents seamlessly within the RCS chat interface.
Integrate intelligent chatbots to automate responses, handle queries, and enhance customer experience.
SMS Service
Plain text, no branding, basic link
RCS Service
Rich media, branding, buttons
Next-generation RCS messaging platform for modern enterprises.
Build instant trust with customers through verified sender profiles featuring your business name, logo, and verification badge. Every message displays your brand identity prominently, eliminating spam concerns and increasing customer confidence by up to 40%. Our platform handles complete brand verification with GSMA, ensuring compliance with all regulatory requirements.
Transform your messages into engaging visual experiences. Share high-resolution images up to 1MB, videos up to 10MB, product carousels with multiple items, interactive maps with location pins, and suggested action buttons. Create immersive shopping experiences, send appointment reminders with calendar integration, or deliver order confirmations with real-time tracking links—all within a single message.
Enable genuine customer conversations with bi-directional messaging support. Customers can reply directly to your messages, ask questions, request support, or provide feedback—creating seamless communication flows. Integrate with AI-powered chatbots to automate responses for FAQs, order status inquiries, and customer service requests while maintaining the option for human agent escalation
Track every aspect of your RCS campaigns with comprehensive real-time analytics. Monitor delivery rates, read receipts, click-through rates, conversion tracking, and customer engagement patterns. Access detailed dashboards showing campaign performance, audience segmentation insights, and ROI calculations. Export data for custom reporting or integrate with your existing business intelligence tools.
Seamlessly integrate RCS messaging into your existing technology stack with our robust RESTful API. Support for multiple programming languages including Java, Python, PHP, Node.js, and .NET. Comprehensive documentation, code samples, and sandbox environment for testing. Webhook support for real-time delivery receipts and customer responses. Direct carrier connectivity ensures optimal delivery rates and message quality.
Ensure 100% message delivery with intelligent SMS fallback. When RCS isn't available on the recipient's device, messages automatically convert to SMS format, maintaining communication continuity. Smart content adaptation preserves core message information while adjusting format for SMS constraints. Unified reporting tracks both RCS and SMS delivery in a single dashboard.
How rich, interactive messaging transforms customer engagement
SMSGatewayHub offers transparent, competitive pricing with no hidden fees or setup charges. Choose the plan that fits your business volume and scale effortlessly as you grow.
Experience reliable, enterprise-grade messaging solutions backed by expertise, infrastructure, and proven results.
Since 2009, SMSGatewayHub has been at the forefront of business messaging innovation in India. Serving 65,000+ enterprise customers across diverse industries with compliant, reliable message delivery.
Direct connectivity with Reliance Jio, Bharti Airtel, Vodafone-Idea, and BSNL ensures 99.9% uptime, superior delivery rates, and preferential routing for optimized messaging.
Handles millions of messages daily on redundant, scalable cloud infrastructure with automatic failover, load balancing, 24/7 monitoring, and ISO 27001/SOC 2 security compliance.
Developer-friendly REST API, sandbox testing, CRM/e-commerce integrations, and dedicated technical support for smooth enterprise system integration.
Clients achieve 130% higher response rates, 4X engagement improvements, 35% boost in conversions, and lower support costs across banking, e-commerce, healthcare, logistics, education, and government sectors.
Built to meet enterprise messaging standards with security, scalability, and compliance
End-to-End Encryption: For sensitive data TRAI Compliance: Messaging in India GDPR Ready: For global customers ISO 27001 Certified: Security practices DND Management: Scrubbing & automated opt-out
Reliance Jio: 400M+ RCS-enabled users Bharti Airtel: Network-wide RCS support Vodafone-Idea: All circles supported BSNL: RCS rollout in progress International Coverage: Via Google Jibe
Everything you need to know about RCS Messaging