WhatsApp / Business Platform Pricing

Pricing to
fit every
conversation

Transparent pricing empowering you to deliver value across your customers' journeys.

The flexibility you need to connect at scale

Take care of your customers

Helping your customers is always a priority. That's why every WhatsApp Business Account receives 1,000 free service conversations each month.

Leverage free entry points

When customers send a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, that conversation is free for 72 hours.

Conversation-based pricing empowers you to create better customer experiences and be more engaged with your audience.

How conversation-based pricing works

Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category.
There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.
Businesses can initiate a marketing, utility or authentication conversation with a template message.

Explore each conversation category to understand how they can be used across your business.

Marketing conversations relate to your business, products, or services. These include offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn't qualify as authentication or utility.
Utility conversations are directly related to a transaction, including post-purchase notifications and recurring billing statements.
Authentication conversations provide users one-time passcodes for authentication purposes. These can occur at any stage of the user journey — such as account registration, account recovery, or integrity challenges.
Service conversations are initiated by users; these are typically about resolving customer enquiries. Businesses can respond within the 24-hour customer service window.

GSTIN: 23AASCS8395K1ZF | CIN NO.: U74900MP2013PTC03021

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Whatsapp Pricing