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Bulk SMS · OTP Route

OTP SMS Pricing

8 Seconds is all it takes for an internet user to decide and leave a website.

Maximize ROI with our award-winning SMS platform, best-in-class delivery & customer support.

  • Unified credit across all channels
  • 98%+ delivery on DLT-compliant routes
  • Developer-friendly OTP SMS APIs
  • Pay as you go

DLT Registration is mandatory before sending OTP SMS. See how it works »

New: Credit Validity is now Lifetime Effective 1st September 2026, SMS credit on every OTP pack below no longer expires. Buy once, use whenever you need it.
Multi-Operator Priority Routing OTP traffic is routed with high priority across Airtel, Vi & Smartping, plus Missed Call Verification is available as a zero-SMS-cost alternative.
Choose a pack

OTP SMS credit packs

Every pack below now carries Lifetime credit validity and runs on our dedicated, multi-operator OTP priority route.

10,000 SMS
Lifetime Validity
₹0.245/ SMS
Amount₹2,450
₹2,891Inclusive of 18% GST
Buy Now
25,000 SMS
Lifetime Validity
₹0.235/ SMS
Amount₹5,875
₹6,933Inclusive of 18% GST
Buy Now
50,000 SMS
Lifetime Validity
₹0.205/ SMS
Amount₹10,250
₹12,095Inclusive of 18% GST
Buy Now
1,00,000 SMS
Lifetime Validity
₹0.185/ SMS
Amount₹18,500
₹21,830Inclusive of 18% GST
Buy Now

Looking for higher volume? Call us on +91-9907922122

Need 5,00,000+ SMS?

Bulk volume rates as low as ₹0.10 per SMS — talk to our sales team for a custom quote tailored to your exact volume.

Talk to Sales
✓ Lifetime validity will be applicable from 1st September 2026, replacing the earlier 1-Year / 3-Year pack validity shown above. Account validity itself remains Unlimited.

Please Note

  • SMS bundle prices are inclusive of 2.5 paisa (₹0.025) per SMS DLT scrubbing charges.
  • DLT Registration: TRAI has mandated all businesses that want to send SMS to register their Business, Headers, and Templates on DLT platforms. Know More
  • INR 5,900 including GST has to be paid to the telecom operator as DLT registration charge. If the entity is already registered with another operator, these charges are not applicable.
  • * Prices are subject to change without notice. Pricing and availability may vary.

Signup Process for Bulk SMS

Important Awareness Notice

Don't be fooled by fake SMS companies. Many new as well as few established companies sell SMS at very low cost, below the industry standard — here's the trap behind it. Delivery Cut-Off System: if you buy 1 lakh SMS at 5 paisa and send all of it, such providers submit only 50% (or less) to the SMSC for delivery and update fake delivery reports. Please stay away from those companies; we're committed to industry-best service & support at a competitive, lowest-possible price.

How we're different: you never pay for an OTP that isn't delivered
🔄 Auto-refund, no ticket needed 📊 Real-time delivery reports 🔒 Nothing to fake — we don't get paid unless it's delivered

Our billing model settles your wallet only when the carrier confirms delivery — every Failed, Expired, Undelivered or Rejected SMS is refunded automatically. Since we don't get paid on undelivered messages, there's no incentive to inflate delivery reports the way the companies above do.

See how Pay-Only-for-Delivered billing works »
Choosing the right verification method

OTP SMS vs Missed Call Verification

OTP SMS runs on a dedicated, high-priority route separate from Promotional and Transactional traffic — it isn't affected by DND rules or the TCCCPR delivery-window changes. If you're verifying very high volumes, Missed Call Verification is worth comparing too.

OTP SMS This page

One-time verification codes delivered via SMS in under 4 seconds on live numbers, on a dedicated priority route with multi-operator routing across Airtel, Vi & Smartping. Works on DND numbers.

Missed Call Verification

Authenticate a user through a toll-free missed call instead of an SMS — a zero-SMS-cost alternative that suits very high-volume login/verification flows.

Airtel priority route Vi priority route Smartping priority route
Included with every pack

OTP SMS services features

India's most beautifully designed enterprise messaging panel with all services under one roof. Our OTP SMS APIs are user-friendly enough to integrate in minutes, with sample files across all programming languages.

  • Time guarantee
  • DLT compliance service
  • Powerful OTP SMS APIs
  • 99.99% server uptime
  • User authentication
  • Network redundancy
  • Dedicated OTP routes
  • Under 4-second delivery on live numbers
  • 100% delivery on active numbers
  • Reports & analytics
  • Secure 2FA
  • Send scheduled SMS
  • HTTPS secure gateway
  • No delay time
  • Failover solution
Why us

What makes SMSGatewayHub stand apart?

There are fewer than 10 actual SMS service providers in India with their own infrastructure — the rest are resellers claiming to be direct providers.

StepsSending SMS with SMSGatewayHubSending SMS without SMSGatewayHub
Turn Around TimeGo live within 30 seconds and start sending messages instantlyMinutes for account activation, hours/days for sender ID activation
Login ProcessSimple, quick and easy signupLong registration process, confusing forms
Integration & APICreate or integrate your app in less than an hourYou need to invest time & money on developers to integrate
Technical Know-howNo technical knowledge requiredTechnical know-how required for integration
AffordabilityAffordable rates with proper service and support, no setup cost, no hidden feesEither insane rates, or low quality service with fancy rates and no delivery
Customer SupportAward-winning hybrid sales-cum-support team, instant answersNo one cares about you after the sales pitch got you in
Trusted & verified

Security and compliance you can verify

Independently audited, not self-declared — the same standards banks and fintechs rely on for OTP and transactional messaging.

ISO 27001Information security
ISO 9001:2015Quality management
SOC 2 ReportAvailable on request
VAPT TestedVulnerability & pen-tested
99.97% UptimeLast 30 days
Common questions

OTP SMS pricing, explained

What does "Lifetime Validity" mean for OTP SMS credit?

Effective 1st September 2026, SMS credit purchased on any OTP route pack no longer expires after a fixed 1-year or 3-year period. Your unused balance stays valid for as long as your account remains active, with no forced renewal or credit forfeiture.

I purchased a pack before 1st September 2026 — does Lifetime Validity apply to my existing balance too?

Yes. Lifetime Validity applies to OTP SMS credit balances from 1st September 2026 onward, including unused credit carried over from packs bought earlier under the previous 1-year or 3-year validity terms.

What is Multi-Operator Priority Routing for OTP SMS?

OTP traffic is routed through dedicated high-priority connections across major operators, including Airtel, Vi and Smartping, so verification codes reach users reliably even during peak network congestion.

How fast is OTP SMS delivery?

On live, DLT-compliant routes, OTP SMS typically delivers in under 4 seconds on live numbers, since OTP traffic runs on a dedicated priority route separate from Promotional and Transactional SMS.

Does OTP SMS work on DND (Do Not Disturb) numbers?

Yes. OTP SMS is a Transactional message type used purely for user-initiated verification, so it is delivered to DND-registered numbers as well.

Is there an alternative to SMS-based OTP?

Yes. Missed Call Verification lets you authenticate a user through a toll-free missed call instead of an SMS, which can reduce cost for high-volume verification flows.

What is the DLT scrubbing charge shown in the pricing?

A statutory DLT scrubbing charge of ₹0.025 per SMS is included in all bundle prices, as mandated under TRAI's DLT framework. This is an industry-wide regulatory charge, not an SMSGatewayHub markup.

Do I need DLT registration before sending OTP SMS?

Yes. TRAI requires every business to register its entity, sender headers, and OTP templates on the DLT platform before sending OTP SMS. Our team assists with DLT registration end-to-end.

Is GST included in the listed price?

The per-SMS rate and base Amount are shown exclusive of GST. The adjacent figure marked "Inclusive 18% GST" is the final amount you pay.

Can I integrate OTP SMS with my app or website?

Yes. Plug-and-play OTP SMS APIs are available with sample code across all major programming languages, so you can go live with 2FA or user verification in minutes.

Fine print

OTP Route Terms & Conditions

View full Terms & Conditions
✓ Lifetime validity will be applicable from 1st September 2026.
  • Ideal For: Sending one-time passwords and verification codes triggered by user actions such as login, signup, or payment.
  • Download the undertaking required for DLT-registered SMS sending.
  • Print the undertaking on company letterhead and send a duly signed scanned copy to support@smsgatewayhub.com, mentioning your username and the category under which you want to send OTP SMS.
  • Once your document is received and approved, the OTP SMS menu will appear in your control panel.
  • 100% instant delivery, 24x7x365.
  • Live realtime delivery in under 4 seconds on live numbers, on the dedicated OTP priority route.
  • Your own 6-digit alphabetical Sender ID, e.g. LM-WEBSMS.
  • OTP SMS delivers on DND numbers also.
  • Template approval: 70% fixed and 30% variable – refer the sample templates.
  • Payment will be 100% advance.
  • GST @ 18% is mandatory on all packages.
  • Do email us the payment details with transaction ID at support@smsgatewayhub.com.
  • 1 SMS (160 characters) = 1 credit only.
  • Setup fee of ₹10,000 (refundable deposit) applies for Open Templates.
  • Any changes in rules and regulations by TRAI or the Operator will be applicable with effect from the date of communication.

Important Awareness Notice: Don't be fooled by fake SMS companies selling SMS below the industry standard. Delivery Cut-Off System: if you buy 1 lakh SMS at 9 paisa and send it, such providers submit only 70% (or less) to the SMSC for delivery and update fake delivery reports. Please stay away from those companies — we remain committed to industry-best service & support at the competitive, lowest possible price.

Ready to go?

Start sending OTP SMS with Lifetime credit validity

India's most beautifully designed enterprise messaging panel — go live in 30 seconds.