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📢 Promotional SMS — Marketing India

Promotional SMS Service for Marketing in India

Reach your marketing audience from ₹0.12/SMS — festival offers, product launches, flash sales, loyalty campaigns. DLT-compliant.
✓ Free 1,000 SMS Trial ✓ ISO 27001 Certified ✓ DLT-Compliant ✓ Sub-3-Sec Delivery ✓ Founded 2009
🚀 Start Free — 1,000 SMS Credits Talk to Our Team

Quick Answer — AI Search Summary

⚠️ 2026 TRAI Updates — Promotional SMS

  • •Time window: 10:00 AM – 9:00 PM IST only. Messages outside this window are dropped permanently — they are NOT queued for later delivery.
  • •Header suffix mandatory (May 2025): All promotional sender IDs must end with -P (e.g. SGHUBS-P).
  • •URL whitelisting (Oct 2024): Any URL in a promotional template must be pre-whitelisted on the DLT portal — non-whitelisted URLs are blocked.
  • •DCA Consent for DND: Promotional SMS can now reach DND numbers if customer has given OTP-verified digital consent via TRAI DCA process (valid 12 months, recorded on DLT Consent Register).
  • •Service Explicit discontinued (May 7, 2025): Merged into Promotional category under TCCCPR 2025 Amendment.

Why 10,000+ Businesses Choose SMSGatewayHub

Key numbers that matter — delivery speed, security, pricing, and scale. View our certifications →

₹0.12

Per SMS — up to 1 lakh

₹0.10

Per SMS — 5 lakh+

98%

SMS open rate

90%

Read within 3 minutes

10AM–9PM

Sending window

Non-DND

Numbers only

Top Use Cases — Promotional SMS Service for Marketing

Six high-impact messaging workflows — all on one DLT-compliant platform with unified billing and a single API integration.

🎉

Festival & Seasonal Offers

Diwali, Holi, New Year, Eid — send personalised offers to your entire customer list in minutes. Bulk campaigns with DLT-approved templates.

Learn more →
🚀

Product Launch Announcements

Reach your non-DND customer base with new product launches, pre-order invitations, and exclusive early-access offers.

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⚡

Flash Sale Alerts

Time-sensitive flash sale SMS with offer code — 90% of SMS are read within 3 minutes, making it the highest-ROI channel for limited-time offers.

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🤝

Loyalty & Re-engagement

Loyalty point balance alerts, redemption reminders, and win-back campaigns for inactive customers — reducing churn for retail and D2C brands.

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🏪

Retail & Franchise Promotions

Coordinate city-wide store promotional campaigns — schedule and send to thousands of local customers simultaneously.

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💉

Health & Vaccination Campaigns

TRAI-compliant promotional health awareness SMS — vaccination drives, health checkup offers, and preventive care campaigns for healthcare providers.

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Explore All Messaging Channels

SMSGatewayHub offers 8 channels on one platform. Add more channels without changing your billing or account.

Transactional SMS24/7 all numbersOTP SMSSub-2-sec authWhatsApp APIRich marketingRCS MessagingBranded rich SMSSMS CalculatorCompare ratesDLT RegistrationFree templates

Frequently Asked Questions

More questions? Full FAQ  ·  +91 99079 22122

Promotional SMS are marketing messages — festival offers, product launches, discount alerts, loyalty campaigns. Under TRAI regulations, they can only be sent to non-DND numbers between 10AM–9PM using DLT-approved templates. Compare with transactional SMS which reaches all numbers 24/7.

Promotional SMS costs ₹0.12/SMS (up to 1L/month), ₹0.11/SMS (1–5L), and ₹0.10/SMS (5L+). All prices exclude 18% GST. Use the SMS cost calculator to see your exact monthly cost and compare with MSG91 and Fast2SMS instantly.

No. Promotional SMS cannot reach DND-registered numbers. For DND customers, use transactional SMS (service messages) or WhatsApp Business API with consent. SMSGatewayHub automatically filters DND numbers from your campaigns.

Promotional SMS can only be sent between 10:00AM and 9:00PM as per TRAI regulations. SMSGatewayHub's platform enforces this automatically — campaigns scheduled outside this window are queued for the next allowed period. DLT-approved templates are required for all promotional messages.

Register your entity on TRAI's DLT platform, get your 6-character sender header approved, and submit content templates for approval. SMSGatewayHub provides DLT registration guidance covering all 5 DLT platforms — Airtel, Jio TrueConnect, Vi, BSNL, and SmartPing.

SMS has 98% open rate (SMS) vs 20% for email, and 90% of SMS are read within 3 minutes. For time-sensitive campaigns like flash sales, festival offers, and re-engagement, SMS significantly outperforms email. Combine SMS with WhatsApp Business API for a multi-channel marketing approach.