Empower Your Business with Secure, Growth-ready WhatsApp API Pricing

SMSGATEWAYHUB offers clear, competitive WhatsApp Business API pricing tailored for startups, SMEs, and large enterprises across India and worldwide. Our scalable plans ensure you pay only for what you use, with no hidden charges. Benefit from verified templates, reliable 24/7 delivery, conversation-based billing, and complete Meta compliance.

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WhatsApp-businessAPI-pricing

Why Businesses Choose WhatsApp API Despite Costs

The investment pays off through measurable returns:

  • ✓ 98% Open Rates (vs 20–30% for email)
  • ✓ 45–60 Second Response Times for real-time customer support
  • ✓ 3–5x ROI within the first quarter for most businesses
  • ✓ 40–70% Lower Support Costs through automation
  • ✓ Direct customer channel with 2+ Billion Global Users
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WhatsApp API Business Benefits

Get great features at a price that makes sense

WhatsApp Business API for SCHOOLS, BANKS, E-COMMERCE & MORE.

WhatsApp Business API for Transactional, Marketing and Authentication. Monthly Subscription (24x7 Delivery)

SANDBOX PLAN

Basic plan for individuals getting started with WhatsApp

Free

Starter Access

  • Contacts: 50
  • Staff: 1
  • Conversations: 100
  • Rest API: Unlimited

Ideal for testing WhatsApp automation and chatbot workflows.

Bot & Automation

  • 5 Template Bots
  • 5 Message Bots
  • 1 Bot Flow
  • 5 AI Personal Assistants

Usage

  • 5 Campaigns
  • 1 Embedded Signup
  • 5 Ecommerce Webhooks
  • Unlimited WhatsApp Webhooks

Developer API's

Drive marketing campaigns and customer engagement at scale with the official WhatsApp Business API.

₹999.00 /month

Billed monthly

  • 1 Staff Included
  • Contacts: 1,000
  • Conversations: Unlimited
  • Rest API: Unlimited

Ideal for developers and growing businesses building WhatsApp automation.

Key Features

  • Embedded Signup – 1
  • Template Bots – 1,000
  • Message Bots – 1,000
  • AI Prompts – 1,000
  • Ecommerce Webhooks – 1,000

Usage

  • Bot Flow – 1,000
  • WhatsApp Webhook – Unlimited

Essentials Meta

Perfect for bulk broadcasts with core analytics, simple automations and basic API integrations for smaller teams

₹1,999.00 /month

Billed monthly

  • 5 Users Included
  • Contacts: 50,000
  • Conversations: Unlimited
  • Rest API: Unlimited

Ideal for growing teams running bulk campaigns with automation and analytics.

Key Features
  • Embedded Signup – 1
  • Template Bots – 50,000
  • Message Bots – 50,000
  • Campaigns – 1,000
  • AI Prompts – 50,000
  • AI Personal Assistants – 50,000
  • Ecommerce Webhooks – 50,000
  • Facebook Lead – 50,000
  • Canned Replies – 50,000
  • Form Builder – 1,000
Usage
  • Bot Flow – 50,000
  • WhatsApp Webhook – Unlimited

Advanced Meta

Built for growth with detailed analytics, smarter automations and enhanced API integrations for larger teams

₹2,999.00 /month

Billed monthly

  • 10 Users Included
  • Contacts: 100,000
  • Conversations: 100,000
  • Rest API: Unlimited

Ideal for scaling businesses requiring advanced automation and deeper analytics.

Key Features

  • Embedded Signup – 1
  • Template Bots – 100,000
  • Message Bots – 100,000
  • Campaigns – 10,000
  • AI Prompts – 100,000
  • AI Personal Assistants – 100,000
  • Ecommerce Webhooks – 100,000
  • Facebook Lead – 100,000
  • Canned Replies – 100,000
  • Form Builder – 100,000

Usage

  • Bot Flow – 100,000
  • WhatsApp Webhook – Unlimited

Premium Meta

Enterprise-grade solution with unlimited access to advanced features, setup & integration assistance and priority support

₹3,999.00 /month

Billed monthly

  • Unlimited Users
  • Contacts: Unlimited
  • Conversations: Unlimited
  • Rest API: Unlimited

Best suited for enterprises requiring unlimited scale, automation and integrations.

Key Features
  • Embedded Signup – 1
  • Template Bots – Unlimited
  • Message Bots – Unlimited
  • Campaigns – Unlimited
  • AI Prompts – Unlimited
  • AI Personal Assistants – Unlimited
  • Ecommerce Webhooks – Unlimited
  • Facebook Lead – Unlimited
  • Canned Replies – Unlimited
  • Form Builder – Unlimited
Usage
  • Bot Flow – Unlimited
  • WhatsApp Webhook – Unlimited

WhatsApp Message Categories

Choose the right message type to optimize cost, engagement, and performance.

Marketing Messages

What They Are: Promotional content, product launches, special offers, cart abandonment reminders, and sales campaigns designed to drive conversions.

When to Use:

  • Product Announcements
  • Seasonal Promotions
  • Newsletter Broadcasts
  • Upselling and Cross-Selling
  • Re-Engagement Campaigns
Important Note: Marketing messages are your highest-cost category. Use them strategically for high-value campaigns with clear ROI potential.
Marketing-messages

Utility Messages

What They Are:Transactional updates that provide value post-purchase, including order confirmations, shipping updates, payment reminders, and important account notifications.

When to Use:

  • Order Confirmations
  • Delivery Status Updates
  • Payment Receipts
  • Account Alerts
  • Appointment Reminders
  • Booking Confirmations
Cost-Saving Opportunity: Utility messages sent within an open customer services window are completely free for 24 hours and do not count towards volume tiers.
Utility

Two Factor Verification

What They Are: One-time passwords (OTPs), verification codes, and security alerts used for secure user authentication and account protection.

When to Use:

  • Login Verification
  • Payment Authentication
  • Account Security Alerts
  • Two-Factor Verification
  • Password Reset Codes
Why Authentication Matters:Two Factor Verification are typically 50–95% cheaper than marketing messages, often costing under $0.01, making them highly cost-effective for secure transactions.
Authentication

Service Messages

What They Are: Customer-initiated support conversations where the user messages your business first.

How It Works: Effective November 1, 2024, service conversations became unlimited and completely free, removing the previous cap of 1,000 free conversations.

Major Advantage: Unlimited free conversations help reduce support costs while improving customer satisfaction.
Service

Why Choose SMSGatewayHub for WhatsApp API

Enterprise-grade infrastructure, transparent pricing & powerful integrations

Infrastructure Excellence

  • 99.9% Uptime SLA
  • Real-time Monitoring
  • Scalable Architecture

Transparent Pricing

  • Zero Markup on Meta rates
  • No Hidden Fees
  • yearly Plan Discounts
  • Free 15 Days Demo

Expert Support

  • 24/7 Technical Support
  • Free Template Optimization
  • Dedicated Managers

Integration Flexibility

  • REST API
  • SDKs Available
  • No-Code Integrations
  • Webhooks
  • Zapier & Make.com

Compliance & Security

  • ISO 9001 Certified
  • GDPR Compliant
  • Meta Approved
  • SOC 2 Type II
  • End-to-End Encryption

Proven Results

  • 10,000+ Businesses Trust Us
  • 30% Cost Savings
  • 99.2% OTP Delivery
  • 80% No-Show Reduction
  • 4x Parent Engagement

WhatsApp Pricing

Zero margin on meta price.

GST excluded.

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/WhatsApp-Pricing-cta

Global WhatsApp Pricing Table

Marketing, Utility & Authentication message rates by country

Market Prefix Marketing Utility Authentication
India 91 ₹0.86310 ₹0.11500 ₹0.11500
Afghanistan 93 ₹5.36640 ₹0.82820 ₹0.82820
Albania 355 ₹6.29970 ₹1.54960 ₹1.54960
Algeria 213 ₹1.64970 ₹0.29300 ₹0.29300
Angola 244 ₹1.64970 ₹0.29300 ₹0.29300
Argentina 54 ₹4.52930 ₹1.90620 ₹1.90620
Armenia 374 ₹6.29970 ₹1.54960 ₹1.54960
Australia 61 ₹5.36640 ₹0.82820 ₹0.82820
Austria 43 ₹4.33780 ₹1.25160 ₹1.25160
Azerbaijan 994 ₹6.29970 ₹1.54960 ₹1.54960
Bahrain 973 ₹2.49930 ₹0.66650 ₹0.66650
Bangladesh 880 ₹5.36640 ₹0.82820 ₹0.82820
Belarus 375 ₹6.29970 ₹1.54960 ₹1.54960
Belgium 32 ₹4.33780 ₹1.25160 ₹1.25160
Benin 229 ₹1.64970 ₹0.29300 ₹0.29300
Bolivia 591 ₹5.42070 ₹0.82780 ₹0.82780
Botswana 267 ₹1.64970 ₹0.29300 ₹0.29300
Brazil 55 ₹4.58080 ₹0.49840 ₹0.49840
Bulgaria 359 ₹6.29970 ₹1.54960 ₹1.54960
Burundi 257 ₹1.64970 ₹0.29300 ₹0.29300
Cambodia 855 ₹5.36640 ₹0.82820 ₹0.82820
Cameroon 237 ₹1.64970 ₹0.29300 ₹0.29300
Chad 235 ₹1.64970 ₹0.29300 ₹0.29300
Chile 56 ₹6.51350 ₹1.46540 ₹1.46540
China 86 ₹5.36640 ₹0.82820 ₹0.82820
Colombia 57 ₹0.91610 ₹0.05880 ₹0.05880
Costa Rica 506 ₹5.42070 ₹0.82780 ₹0.82780
Croatia 385 ₹6.29970 ₹1.54960 ₹1.54960
Czech Republic 420 ₹6.29970 ₹1.54960 ₹1.54960
Denmark 45 ₹4.33780 ₹1.25160 ₹1.25160
Dominican Republic 809/829/849 ₹5.42070 ₹0.82780 ₹0.82780
Ecuador 593 ₹5.42070 ₹0.82780 ₹0.82780
Egypt 20 ₹4.71910 ₹0.26390 ₹0.26390
El Salvador 503 ₹5.42070 ₹0.82780 ₹0.82780
Eritrea 291 ₹1.64970 ₹0.29300 ₹0.29300
Ethiopia 251 ₹1.64970 ₹0.29300 ₹0.29300
Finland 358 ₹4.33780 ₹1.25160 ₹1.25160
France 33 ₹6.29900 ₹2.19940 ₹2.19940
Gabon 241 ₹1.64970 ₹0.29300 ₹0.29300
Gambia 220 ₹1.64970 ₹0.29300 ₹0.29300
Georgia 995 ₹6.29970 ₹1.54960 ₹1.54960
Germany 49 ₹10.00730 ₹4.03220 ₹4.03220
Ghana 233 ₹1.64970 ₹0.29300 ₹0.29300
Greece 30 ₹6.29970 ₹1.54960 ₹1.54960
Guatemala 502 ₹5.42070 ₹0.82780 ₹0.82780
Guinea-Bissau 245 ₹1.64970 ₹0.29300 ₹0.29300
Haiti 509 ₹5.42070 ₹0.82780 ₹0.82780
Honduras 504 ₹5.42070 ₹0.82780 ₹0.82780
Hong Kong 852 ₹5.36640 ₹0.82820 ₹0.82820
Hungary 36 ₹6.29970 ₹1.54960 ₹1.54960
Indonesia 62 ₹3.01110 ₹1.83160 ₹1.83160
Iraq 964 ₹2.49930 ₹0.66650 ₹0.66650
Ireland 353 ₹4.33780 ₹1.25160 ₹1.25160
Israel 972 ₹2.58710 ₹0.38850 ₹0.38850
Italy 39 ₹5.06140 ₹2.19740 ₹2.19740
Ivory Coast 225 ₹1.64970 ₹0.29300 ₹0.29300
Jamaica 876/658 ₹5.42070 ₹0.82780 ₹0.82780
Japan 81 ₹5.36640 ₹0.82820 ₹0.82820
Jordan 962 ₹2.49930 ₹0.66650 ₹0.66650
Kenya 254 ₹1.64970 ₹0.29300 ₹0.29300
Kuwait 965 ₹2.49930 ₹0.66650 ₹0.66650
Laos 856 ₹5.36640 ₹0.82820 ₹0.82820
Latvia 371 ₹6.29970 ₹1.54960 ₹1.54960
Lebanon 961 ₹2.49930 ₹0.66650 ₹0.66650
Lesotho 266 ₹1.64970 ₹0.29300 ₹0.29300
Liberia 231 ₹1.64970 ₹0.29300 ₹0.29300
Libya 218 ₹1.64970 ₹0.29300 ₹0.29300
Lithuania 370 ₹6.29970 ₹1.54960 ₹1.54960
Madagascar 261 ₹1.64970 ₹0.29300 ₹0.29300
Malawi 265 ₹1.64970 ₹0.29300 ₹0.29300
Malaysia 60 ₹6.30370 ₹1.02620 ₹1.02620
Mali 223 ₹1.64970 ₹0.29300 ₹0.29300
Mauritania 222 ₹1.64970 ₹0.29300 ₹0.29300
Mexico 52 ₹2.23570 ₹0.62260 ₹0.62260
Moldova 373 ₹6.29970 ₹1.54960 ₹1.54960
Mongolia 976 ₹5.36640 ₹0.82820 ₹0.82820
Morocco 212 ₹1.64970 ₹0.29300 ₹0.29300
Mozambique 258 ₹1.64970 ₹0.29300 ₹0.29300
Namibia 264 ₹1.64970 ₹0.29300 ₹0.29300
Nepal 977 ₹5.36640 ₹0.82820 ₹0.82820
Netherlands 31 ₹11.70780 ₹3.66560 ₹3.66560
New Zealand 64 ₹5.36640 ₹0.82820 ₹0.82820
Nicaragua 505 ₹5.42070 ₹0.82780 ₹0.82780
Niger 227 ₹1.64970 ₹0.29300 ₹0.29300
Nigeria 234 ₹3.78510 ₹0.49150 ₹0.49150
North Macedonia 389 ₹6.29970 ₹1.54960 ₹1.54960
Norway 47 ₹4.33780 ₹1.25160 ₹1.25160
Oman 968 ₹2.49930 ₹0.66650 ₹0.66650
Other N/A ₹4.42480 ₹0.56410 ₹0.56410
Pakistan 92 ₹3.46830 ₹0.39600 ₹0.39600
Panama 507 ₹5.42070 ₹0.82780 ₹0.82780
Papua New Guinea 675 ₹5.36640 ₹0.82820 ₹0.82820
Paraguay 595 ₹5.42070 ₹0.82780 ₹0.82780
Peru 51 ₹5.15360 ₹1.46620 ₹1.46620
Philippines 63 ₹5.36640 ₹0.82820 ₹0.82820
Poland 48 ₹6.29970 ₹1.54960 ₹1.54960
Portugal 351 ₹4.33780 ₹1.25160 ₹1.25160
Puerto Rico 787/939 ₹5.42070 ₹0.82780 ₹0.82780
Qatar 974 ₹2.49930 ₹0.66650 ₹0.66650
Republic of the Congo (Brazzaville) 242 ₹1.64970 ₹0.29300 ₹0.29300
Romania 40 ₹6.29970 ₹1.54960 ₹1.54960
Russia 7 ₹5.87670 ₹2.93110 ₹2.93110
Rwanda 250 ₹1.64970 ₹0.29300 ₹0.29300
Saudi Arabia 966 ₹3.32920 ₹0.78340 ₹0.78340
Senegal 221 ₹1.64970 ₹0.29300 ₹0.29300
Serbia 381 ₹6.29970 ₹1.54960 ₹1.54960
Sierra Leone 232 ₹1.64970 ₹0.29300 ₹0.29300
Singapore 65 ₹5.36640 ₹0.82820 ₹0.82820
Slovakia 421 ₹6.29970 ₹1.54960 ₹1.54960
Slovenia 386 ₹6.29970 ₹1.54960 ₹1.54960
Somalia 252 ₹1.64970 ₹0.29300 ₹0.29300
South Africa 27 ₹2.78210 ₹0.55790 ₹0.55790
South Sudan 211 ₹1.64970 ₹0.29300 ₹0.29300
Spain 34 ₹4.50440 ₹1.46480 ₹1.46480
Sri Lanka 94 ₹5.36640 ₹0.82820 ₹0.82820
Sudan 249 ₹1.64970 ₹0.29300 ₹0.29300
Swaziland 268 ₹1.64970 ₹0.29300 ₹0.29300
Sweden 46 ₹4.33780 ₹1.25160 ₹1.25160
Switzerland 41 ₹4.33780 ₹1.25160 ₹1.25160
Taiwan 886 ₹5.36640 ₹0.82820 ₹0.82820
Tajikistan 992 ₹5.36640 ₹0.82820 ₹0.82820
Tanzania 255 ₹1.64970 ₹0.29300 ₹0.29300
Thailand 66 ₹5.36640 ₹0.82820 ₹0.82820
Togo 228 ₹1.64970 ₹0.29300 ₹0.29300
Tunisia 216 ₹1.64970 ₹0.29300 ₹0.29300
Turkey 90 ₹0.79890 ₹0.38840 ₹0.38840
Turkmenistan 993 ₹5.36640 ₹0.82820 ₹0.82820
Uganda 256 ₹1.64970 ₹0.29300 ₹0.29300
Ukraine 380 ₹6.29970 ₹1.54960 ₹1.54960
United Arab Emirates 971 ₹3.66130 ₹1.15090 ₹1.15090
United Kingdom 44 ₹3.87470 ₹1.61220 ₹1.61220
United States 1 ₹1.83130 ₹0.24910 ₹0.24910
Uruguay 598 ₹5.42070 ₹0.82780 ₹0.82780
Uzbekistan 998 ₹5.36640 ₹0.82820 ₹0.82820
Venezuela 58 ₹5.42070 ₹0.82780 ₹0.82780
Vietnam 84 ₹5.36640 ₹0.82820 ₹0.82820
Yemen 967 ₹2.49930 ₹0.66650 ₹0.66650
Zambia 260 ₹1.64970 ₹0.29300 ₹0.29300

Frequently Asked Questions

Everything you need to know about WhatsApp Business API Pricing in India

Pricing is category-based. Marketing messages cost ₹0.8631, Utility ₹0.1150, and Authentication (OTP) ₹0.1150. Service messages within the 24-hour window are free. Volume discounts apply to Utility and Authentication categories.
Authentication (OTP) messages cost ₹0.1150. Volume pricing reduces as monthly volume increases.
Marketing (₹0.8631) is for promotions, utility (₹0.1150) for transactional updates, and Authentication (₹0.1150) for OTPs. Choosing the right category significantly impacts your costs.
Transparent providers include Meta’s message fees and platform subscription. Avoid undisclosed setup or template approval charges.
Higher monthly message volumes unlock lower per-message rates. Tiers reset monthly and apply separately by country and category.
Yes. Service conversations within the 24-hour window are free. Utility messages during open service windows are also free.
When a user messages your business, a 24-hour window opens allowing unlimited free replies. It resets each time the user responds.
Template approval usually takes 24–48 hours. Well-structured templates are often approved within a few hours.
Only during the customer service window (when the user messages you first). For all business-initiated messages outside this window, you must use a Meta-approved template. This includes all marketing, utility, and authentication messages. Attempting to send non-templated messages outside the service window will fail.
WhatsApp OTP costs ₹0.1150, similar to SMS. However, it offers higher delivery (98%) and read rates (90%+), lowering effective authentication cost.
Compare total messaging costs against revenue impact like reduced support cost, higher conversions, improved retention, and fraud prevention.
NO. DLT registration is not required. Templates and user consent are registered and approved through META.

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