Differences Between Service Explicit and Service Implicit
Service Explicit : Service explicit messages refer to the SMSes that are generated to you as the customer after consent is received by you to send these messages. These will be sent to you only after a thorough verification process, checking that you have in fact approved such messages to be sent to you.
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Service Implicit : Any message arising out of customer's actions or his existing relationship with the entity that is not promotional will be considered as Service-Implicit message.
SMS Service vs Promotional SMS (Service Explicit) vs Transactional SMS (Service Implicit)
Understanding TRAI rules and regulations for sending bulk SMS in India
Service Implicit is used to send OTPs, Important notifications, alert, reminder sms etc. to your registered customers.
Service Explicit is used to send offers, discounts or updates regarding services to your existing customers.
Promotional SMS is used to send discount coupon, offers. This service that makes your marketing more effective.
Transactional SMS can only be used by Banks to send OTPs and alerts. This service also used information and alert sms.
Service Implicit SMS will be delivered to all reciver, whatever of their Consent preference.
Same client will be receive Service Explicit SMS who have provided explicit Consent from your business.
Recipients will be received Promotional SMS after preference and consent scrubbing.
Recipients will be received Transactional SMS, whatever of their Consent preference.
You can sent Service Explicit SMS 24x7 without any time boundation.
You can sent Promotional SMS only between 10 AM to 9 PM.
Transactional SMS can be sent 24x7 without any time boundation.
You can sent Service Implicit SMS using 6-character alpha Header approved in DLT platforms.
Service Explicit SMS can be sent using 6-character alpha Header approved in DLT platforms.
You can send Promotional SMS with a 6-digit numeric Header approved in DLT platforms.
You can sent Transactional SMS using 6-character alpha character Header like the Bank's Name.